The brief set out by the client was to create an updated cross platform brand identity for Chet Valley Vineyard’s range of social media posts, newspaper press adverts, landing page and B2C newsletter.

 

Researching their current website clearly showed a bloated and outdated website. I decided to cut back the content to focus on their USP of white and sparkling wines: starting with a hero carousel for promotions, events and announcements. Followed by wines produced, video sections and a contact form with social links integrated in the footer.

 

The imagery (vineyard, grapes) was carefully chosen to enhance without visually overpowering the wine products. While events and tastings used lifestyle imagery (couples enjoying wine in idyllic settings) to show the benefits and aspirations to join or attend events.