The marketing pitch utilising design concepts and campaign strategies successfully secured a 4 month investment of £14,541, with a further 2020 investment of £42,444.50.

 

The Creative Concept focuses on unlocking the engagement of IT managers (targeted audience) by the use of an error message, designed to help show Computer Service Centres commitment to quality and connectivity. In addition, the use of a rotation loop of corporate colours and service slogans help to show different USP’s whilst maintaining the Computer Service Centre brand.

 

As well as targeting IT managers using Celtra audiences, the client wished to promote their Enterprise Cloud and Nutranix Cloud services simultaneously. I achieved this by using A/B testing of the creatives in a single campaign to dynamically maximise the ROR.

Formats: Billboard, Leaderboard, MPU, Mobile, HalfPage (DCO) and A/B testing, social media posts, product landing pages

Software: Adobe Photoshop, Illustrator, Celtra (DCO)